Are You Making Suppositions that Digital Marketing Only Requires Three Components?
- TOP-NOTCH WEBSITE DESIGN
- VALUE-RICH CONTENT
- LASER-FOCUSED SEO
Each is a non-negotiable for digital marketing for lawyers. The problem is, they all make one assumption: that potential legal clients are already searching for a law firm like yours. What if you could capture new leads at the start of their web search? What if you could catch them early enough to make sure your phone number is the only phone number they call?
Learn About PPC Search Engine Marketing
In the last ten years, pay-per-click marketing has emerged as one of the most effective ways to reach valuable, focused web traffic in real-time. Unfortunately, this is not a secret hidden from most lawyers. Law offices across the U.S. have sprung at Google, driving up the bids on keywords. Yet, when you pair the keyword bidding war with the dizzying number of ad platforms out there, PPC appears to be an impermeable mystery for many law firms.
It Does Not Have to be Confusing.
Since we launched Law Results, our digital marketing agency has helped law offices like your firm solve the riddle and use PPC SEM to attract high-value traffic. As a result, there is no need to put your whole marketing budget on the line. Instead, at Law Results, we pull from a proven history of expertise to amplify your return on investment.
In the following section, we will share the basics of pay-per-click for law firms. However, if you want to save time for your law clients, call us today to learn how we can help your law firm.
Benefits of PPC Digital Advertising for Lawyers
Law Firm Pay-Per-Click Consulting
Generating Web & Offline Value
The most pressing question facing a law firm investigating marketing is whether a PPC campaign will prove more effective than other forms of advertising on the internet. The answer to this question: it depends on the variables.
SEO is a well-tested element of digital marketing. Essentially, SEO feeds into an ongoing internet marketing strategy.
UNLIKE SEARCH ENGINE OPTIMIZATION, PAY-PER-CLICK SEARCH ENGINE MARKETING (SEM) AIMS FOR QUICK RESULTS. TURN UP THE VOLUME ON YOUR CAMPAIGN, AND YOU WILL SEE LEAD RESULTS. TURN YOUR CAMPAIGN BACK DOWN, AND YOUR WEB TRAFFIC WILL BE REDUCED.
We know from prior PPC experience that the immediate benefits are real. Furthermore, marketing research verifies a direct connection between pay-per-click advertising spend and quality web traffic. The maximum benefit of Google pay-per-click ads is their ability to provide leads in real-time.
Nevertheless, PPC campaigns are about more than sending traffic to your website. Pay-per-click functions as a barometer for your marketing when it is deployed strategically. Is your message reaching the right audience? Are you interested in whether your website is resulting in leads as well as it should? What legal practice needs might exist in the marketplace that have gone entirely unnoticed by your law firm. PPC ad campaigns allow you to answer your questions with impartial data.
Why does SEM Play an Important Role in Digital Marketing?
Search engine marketing (SEM) covers an array of paid advertising techniques you can use to increase your site prominence and distinguish your law firm from the other law firms on the web. The higher your services appear in a Google search, the more prominent the visibility and greater engagement it creates.
PPC search engine marketing allows you to:
- Reach potential clients
- Increase your investment in PPC
- Grow website traffic through visibility of ads
- Connect with people locally
- Appear when people search for your competitor
- Provide qualified leads
- Increase awareness regarding your brand
- Improve your mobile marketing efforts
Develop effective SEM pay-per-click campaigns with help from our law firm marketing agency.
Besides explaining to you and showing you what is paid search, our PPC law marketing firm remains abreast of the most recent digital marketing developments and trends to augment your PPC search marketing campaigns and lead you to success.
Choose to work with our PPC search engine marketing management company and find more customers in your local market.