An underutilized way of digital marketing for law firms in 2022 is advertising on Facebook and Instagram. With a potential audience of 2.5 billion people, running ads on Facebook and Instagram allows your law firm to get its name in front of nearly 70% of the U.S. adult population. If you have not considered running ads on Facebook and Instagram for your law office, it is something you should consider doing if you want to generate leads into 2022 and beyond.
Why Should I Use Facebook and Instagram Ads to Advertise My Law Firm?
With the capability to place social media ads based on personal demographics and noted interests, Facebook and Instagram ads offer a fantastic ability to pinpoint target on a precise audience. This makes Instagram and Facebook Ads the best social media ad platform for lawyers. The power we possess to leverage smart targeting is the number one difference between what we can offer your law firm and what you can do if you attempt to boost a post on your own. After all, there is an array of ad and conversion types to choose from on the Facebook advertising platform. This includes:
Awareness
- Law Office Brand Awareness
- Local Area Reach
Consideration
- Web Traffic
- Post/Page Engagement
- App Installs
- Video Views
- On/Off Facebook Lead Generation
Conversion
- Conversions (Phone Call, Form Fills, Contact Form Fills, Text, Request For Directions)
- Law Office Physical Traffic
In addition to the types of ad campaigns that we can run, there are a lot of campaign options we can choose from on your behalf, including:
- Budget optimization
- A/B Facebook and Instagram ad testing
- Audience location targeting
- Audience demographic targeting
- Audience interest targeting
- Facebook, Instagram or Audience Network placement
- Ad placement on Facebook (News Feed, Right column, Marketplace, Stories, In-stream Videos, Instant Articles, Messenger Inbox, Messenger Stories)
Having the ability to do all these things is quite powerful but dangerous in the way you can destroy a budget quickly. With the number of options you can choose, you want an experienced Facebook law firm’s ad manager running your ad campaigns. The process is complex and requires the kind of experience that the Law Results Social Media Marketing team possesses.
What Kinds of Law Offices can Facebook and Instagram Ads Work For?
- Personal Injury lawyers
- Mass-tort law firms
- Family & Divorce lawyers
- Criminal Defense attorneys
- Estate Planning lawyers
- Bankruptcy attorneys
- Immigration lawyers
- Employment lawyers
Why choose Law Results to run your Instagram and Facebook marketing?
Law Results has been helping law firms build their legal practices for years. We are well-recognized for having the top SEO results and having the best performing web designs in the industry. Over the past decade, our marketing team has added additional focus around Facebook and Instagram ads because of their importance in producing legal leads and good cases for law offices. Our goal has been to be the very best at what we do. That commitment to being the best law firm marketing agency is what sets us apart when it comes to Instagram and Facebook advertising.
